- Identify the key points the reporter must understand by the end of your interview.
- Interviews may take place in-person, over the phone, or through a submitted list of questions. If in person, meet in a relatively quiet, well-lit location. If possible, use a location that enhances the message you are conveying.
- You do not have to be interviewed on the spot, the first time the reporter makes contact with you. You may wish to arrange a time to call back, mindful of the fact that journalists are nearly always on a very tight deadline.