There’s plenty of sweet irony in a new partnership between Illinois and St. Louis-based Anheuser-Busch, LLC, that will raise money for bee research at the university.

Anheuser-Busch has pledged $5,000 to The Healthy Bee Fund at Illinois. In addition, the company will donate $1 to the fund for every case sold of b, a new alcoholic honey beverage scheduled to go on sale in the Northeast U.S. in March.